On Wednesday March 7, 2018, national not-for-profit motionball in conjunction with Special Olympics Canada will call on all Canadians to think twice before using the R-word or “retard”, as part of its annual #NOGOODWAY campaign. Launched in 2012 with support from the Canadian Association of Chiefs of Police, the movement educates Canadians that there’s #NOGOODWAY to use the R-word.

This year’s #NOGOODWAY campaign will kick off with the release of a powerful online video driven by a simple truth: if you use the R-word, people will see you differently.

“The word “retard” has been used in a hateful way to belittle many of the one million Canadians living with an intellectual disability, and there’s no good way to use it. Our message is that if you do insist on using the word in a social context, you risk alienating those around you, which can impact your social and professional life in negative ways,” said Mike Mills, motionball board member and creator of this year’s #NOGOODWAY video, which features a cameo by Youtube sensation Madison Tevlin, who has Down Syndrome.  

Canadians from coast to coast are invited to show their support of the #NOGOODWAY movement on March 7th by using the hashtag, sharing the video on their social networks and taking an online pledge to stop using the R-word themselves.