Marketing & Communications Resources
Messaging and Writing Resources
SOBC Locals PR Coordinator Manual
SOBC Locals PR Coordinator Manual
The manual includes background on:
- Writing and talking about Special Olympics athletes
- Media relations
- Mass communications channels
- Logo and brand guide
- Use of photos
The SOBC PR Coordinator Manual is being updated in 2026. We welcome ideas and comments from SOBC members! If you would like to collaborate, please contact SOBC Marketing & Communications Director Megan Pollock at megan@specialolympics.bc.ca.
Marketing Resources
Recruitment marketing
To help recruit athletes, volunteers, and donors, the above toolkit includes:
- Graphics for social media and emails
- Testimonial videos
- Suggested messaging
We sincerely welcome feedback and additions from SOBC Locals! Please contact SOBC Marketing & Communications Director Megan Pollock at megan@specialolympics.bc.ca.
Editable documents
Please click below to download materials for immediate use (i.e. documents Locals can edit yourselves):
- eLetterhead including Local's name: Office 2013 format | Office 1997-2003 format
- Blank PowerPoint template including Local's name
- Editable "What is SOBC" presentation
- Newsletter template: link to download | tips for use
- Simplified newsletter template: link to download
- Program schedule template: landscape | vertical
- Fact sheet template (red curve)
- Fillable participation certificate
- Fillable participation certificate with space for Local's name
- Fillable volunteer recognition certificate
- Fillable youth program participation certificate
- PowerPoint presentation for delivery by athlete speakers
- Fillable athlete interview template
Templates and samples
Please click below to view templates or examples of materials that can be created for you by the SOBC Provincial Office, which will customize with a Local’s details on demand with swift turnaround.
To provide a wide range of promotional materials for Locals with Special Olympics branding and a compelling, professional look, the SOBC provincial office has developed these templates that we can easily customize with your Local's specifics upon request.
We feature your local athletes and your Local's details while using the Special Olympics brand style to give our materials consistency, professionalism, and easy recognition.
- Sample branded signage with estimated prices
These designs can be customized and ordered through the Provincial Office; orders will be invoiced to Local - Sample Local Athlete Voice Newsletter
- Sample social media graphics
- Sample posters of varying sizes to advertise programs and recruit
- Sample tri-fold brochure to share general info and program details
- Infographics and general info sheets
- Templates for shirt designs - v1 - v2 - v3 - v4 - v5
- Templates for jersey designs - v1 - v2
- Templates for hat designs
- Templates for pants designs
- Sample newspaper ad
- Sample pull-up display banners
- Sample horizontal banners (for uses such as hanging at tables/events and carrying in parades)
- Sample greeting cards
- Sample youth program flyer
- Sample business cards
More resources are created regularly on demand!
Planning Tools
Use this template to plan your marketing and communications activities for the year, and hone your marketing message to engage and inform your community about Special Olympics!
Marketing worksheet courtesy of NLK Strategies Inc.
Contact
Please don't hesitate to reach out to the SOBC marketing & communications staff with ideas and requests for support!
Marketing & Communications Director Megan Pollock
Specializations: strategies & best practices, messaging resources, media & celebrity relations
megan@specialolympics.bc.ca
Marketing Manager Karen Reid
Specializations: social media, websites, advertising, videos
kreid@specialolympics.bc.ca
Communications Coordinator Cassie MacDonell
Specializations: email marketing, SOBC website content updates
cmacdonell@specialolympics.bc.ca